ACUA BRANDING
ACUA is a trademark created for new wiring devices product range of BAHRA.
The main concept of ACUA TM design is to be an extension of DIRA Brand and reflecting the main concept of the product design.
Strategic Metaphor typography
Ripple and water drop; all are parts of the concept of the product design.
AQUA is the exact word that should use, but we used ACUA (C instead of Q letter) as a part of the strategic marketing use which is to catch the consumer by the different letter, while ACUA has the same pronunciation of AQUA
How design come
ACUA main TM logo structure comes from DIRA brand and then used the ripple to connect with the product design, All curves and sharp edges come from water drop flow and ripples.
Trademark Color Palette
Icon and devices use
Project Director: Mr Salem Wannous
ACUA Project Designer: Hossam Elganayeni
DIRA Project Designer: HANI
Company: BAHRA CablesThank You
